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A paginated archive of Emizhi's writing on systems diagnosis, digital governance, technical leadership, and AI strategy.

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Architecture & Recovery / Anoop MC / / 13 min read

What Happens to Your Technology When the Business Model Changes

When a company shifts its business model — new pricing, new market, new channel — the technology does not break. It resists. The resistance is invisible because it presents as engineering complexity, expanded timelines, and increased cost rather than as a structural mismatch between the system's embedded assumptions and the direction the business is now heading.

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